Career Journey

Myat Pwint Thu is a Burmese digital creative strategist specializing in creative strategy, brand storytelling, and integrated marketing. Fluent in English at a professional level, she works confidently across regional and international teams, combining strategic thinking with clear communication to deliver effective, insight-led creative solutions.

With experience across advertising agencies and corporate brand environments, Myat bridges creativity with business-driven strategy to build campaigns that perform across digital, social, and integrated marketing channels. Her career has evolved from hands-on copywriting to leading creative strategy for integrated campaigns—shaping creative direction, messaging frameworks, and brand narratives aligned with business objectives, audience behavior, and measurable outcomes.

Creative Strategy Manager

Nexlabs Integrated Marketing Agency

Myat Pwint Thu is a Creative Strategist in Thailand and a Creative Strategy Manager at Nexlabs Integrated Marketing Agency. She specializes in strategy-led creative solutions across digital, social, and integrated marketing, helping brands turn business objectives into impactful ideas.

Working at the intersection of creative strategy, brand strategy, and digital marketing, Myat transforms audience insight and data into clear creative direction, strong messaging frameworks, and high-performing campaigns. Based in Thailand, she believes creativity should be both meaningful and measurable—driving brand growth through clarity, collaboration, and performance-focused thinking.

Senior Creative Copywriter

KBZ Bank – Marketing Communications (MarComms)

As a Senior Creative Copywriter within the Marketing Communications (MarComms) function at KBZ Bank, Myat Pwint Thu played a key role in shaping and maintaining the bank’s brand voice across digital platforms, social media, print, and broadcast campaigns. Working within one of Myanmar’s most trusted financial institutions,

She contributed to integrated campaigns, product launches, and always-on communications—developing copy for key messages, headlines, social content, websites, print ads, internal materials, and broadcast scripts. Beyond execution, she helped uphold tone-of-voice guidelines, reviewed work with compliance teams, and mentored junior copywriters, strengthening her expertise in long-term brand building, customer trust, and strategic communication in a highly regulated environment.

Creative Copywriter

Young & Rubicam Advertising Agency

As a Creative Copywriter at Young & Rubicam (Y&R) Indochina, Myat Pwint Thu began her career in a fast-paced, idea-driven agency environment. She worked closely with art directors, creative directors, and account teams to develop concept-led communications across print, digital, social, and integrated campaigns.

Her role focused on translating brand strategies and creative briefs into strong ideas, compelling narratives, and clear brand messaging. Contributing to campaign concepts, brand stories, headlines, taglines, and social content, this experience strengthened her foundation in big-idea thinking, brand storytelling, and insight-driven communication, laying the groundwork for her progression into senior copywriting and creative strategy roles.

Frequently Asked Questions

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What does Myat Pwint Thu do as a Creative & Marketing Strategist?

Myat Pwint Thu, Creative & Marketing Strategist helps brands grow by combining business strategy, digital marketing, content planning, and creative direction. I align brand goals with the right creative execution to drive real business results—not just good-looking campaigns.

What services do I specialize in?

My core services focus on building strong, strategy-led creative foundations for brands. These services include:

Digital Marketing Strategy
Defining clear channel roles, audience journeys, and platform-specific approaches to drive growth, performance, and efficiency across digital platforms.
Content Strategy & Content Planning
Developing structured content frameworks, messaging pillars, and editorial plans to ensure consistent, relevant, and engaging content across digital and social channels.
Integrated Campaign Planning
Connecting ideas seamlessly across multiple touchpoints to create cohesive, end-to-end brand experiences across digital, social, and integrated platforms.
Brand & Communication Strategy
Helping brands clarify their positioning, tone of voice, and messaging frameworks—defining who they are, what they stand for, and how they communicate with purpose.
Creative Direction for Campaigns
Guiding creative teams from concept development through execution to ensure ideas are strategically grounded, creatively compelling, and aligned with brand objectives and performance goals.

How is working with me different from working with an agency?

You work directly with a senior strategist—not a junior team. That means:

Faster communication
Clear strategic direction
Cost efficiency
Tailored solutions instead of one-size-fits-all packages

What is my working process like?

My process is structured, strategy-led, and focused on delivering measurable business results:

Brand & Business Audit
I begin by reviewing your brand positioning, existing communications, performance data, and business objectives to identify gaps, challenges, and growth opportunities.
Market & Audience Analysis
I analyze the competitive landscape, audience behavior, and platform insights to understand who you are competing with and how your audience thinks, feels, and engages.
Strategy Framework Development
Based on insights, I develop a clear strategic framework that defines messaging direction, channel roles, creative principles, and success metrics aligned with your KPIs.
Creative & Content Planning
Strategy is translated into actionable creative ideas, content frameworks, and campaign plans that are practical, scalable, and platform-appropriate.
Execution Guidance & Performance Tracking
I support execution by guiding creative output, reviewing work, and tracking performance—ensuring everything stays aligned with your business goals and long-term growth objectives.

How much do my services cost?

Pricing is project-based and customized depending on your business size, goals, and scope of work. After our initial consultation, I will provide a clear proposal with deliverables and timeline.

How do you start working with me?

You can start by:

Filling in the contact form on this website, or
Sending me a direct message via email